The Creator Sales Funnel Nobody Draws: Viral Post → Capture → Owned Channel → Sale
4 min read
Most creators run a two-step funnel - go viral, hope it sells - and lose everyone in between. The four-step version adds the two stages that compound.
Selling and launches
A launch is a timing problem, a reach problem and a follow-up problem. Feeds are structurally bad at all three. These pieces work through what changes when you own the channel.
3 articles
How to Announce a Product Drop When the Algorithm Won't Show It
4 min read
Launch posts are exactly the content feeds deprioritize. A practical structure for announcing a drop through channels you own: build, warm, launch, follow up.
Why Launches Sell Better to a List Than to a Feed
4 min read
Selling in a feed means renting attention from an algorithm that dislikes promotion. Selling to a list means timing, follow-up, and full reach.
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